Infiniti provides dynamic outdoor digital signage for target car brands

Russ outdoor is a Russian outdoor advertiser. In cooperation with outdoor advertiser JCDecaux, Russ outdoor launched the outdoor digital advertisement, which can directly respond to commuter's car brand.

The camera installed above the digital outdoor display will identify the specific brand of car the user is driving and then display different ads.
"We have shown different ideas for each car brand in a specific target audience," said the event leader.
The content itself contains videos of specific Infiniti cars as well as videos of luxury venues. The display will also show the latest offers for various Infiniti cars.
Many office workers have quite regular routes, especially when driving to work. If they see the same content over and over again, the advertising content will soon become stale and boring. Fortunately, the project provides a good solution to this problem.
If the billboard detects that a car has seen an ad five times, it will automatically display another ad.
"The technology enables advertisers to interact more precisely with their audiences," the person in charge said.